Trends are a part of culture. Culture is more than fads. Deep down we know that, but it can be hard to wade through the noise.

At TRA we spend our days analysing and understanding culture, we’ve learnt a few things in our time and want to teach marketers how to:

feel more confident and curious about the context consumers live in.
acquire the skills to bring culturally-based marketing into their work.
go beyond hashtags and gain tools and frameworks to apply to your brand and organisation.

The course will be led by Laura Mulcahy, Head of Culture Practice, and Ginny Woo, Digital Lead – Culture Practice & Marketing. Come ready for a day of inspiring conversation, learning and practical workshopping that can spark big thinking for your brand.

Who this is for

Marketers who want to push the way they find insights by applying a cultural lens to understanding their audience.

What you will take back to your team

Tools and frameworks that help you apply cultural insights directly to a current focus or product within your business.
A physical copy of our research guide to help you stay the course and reduce the overwhelm of cultural research.
A list of trusted sources to start internal research (thought leaders, publications and organisations to follow)