https://www.theresearchagency.com https://www.theresearchagency.com/our-work https://www.theresearchagency.com/events https://www.theresearchagency.com/news https://www.theresearchagency.com/contact https://www.theresearchagency.com/search https://www.theresearchagency.com/careers-culture https://www.theresearchagency.com/subscribe https://www.theresearchagency.com/tell-us-how-we-did https://www.theresearchagency.com/manifesto https://www.theresearchagency.com/mindsets https://www.theresearchagency.com/connection https://www.theresearchagency.com/frames/customer-experience https://www.theresearchagency.com/frames/innovation https://www.theresearchagency.com/frames/culture https://www.theresearchagency.com/frames/behaviour-change https://www.theresearchagency.com/frames/communications https://www.theresearchagency.com/frames/brand https://www.theresearchagency.com/play-humour https://www.theresearchagency.com/play https://www.theresearchagency.com/manifesto-part-2 https://www.theresearchagency.com/kiwi-codes-2025 https://www.theresearchagency.com/about https://www.theresearchagency.com/lenses-components https://www.theresearchagency.com/our-approach https://www.theresearchagency.com/progress https://www.theresearchagency.com/out-of-reach https://www.theresearchagency.com/insights https://www.theresearchagency.com/brand-tracking https://www.theresearchagency.com/future https://www.theresearchagency.com/brand-tracking-enquiry https://www.theresearchagency.com/me-we-all https://www.theresearchagency.com/frames/brand-tracking https://www.theresearchagency.com/book-a-demo https://www.theresearchagency.com/brand-tracking/programs https://www.theresearchagency.com/favourite-ads https://www.theresearchagency.com/rituals https://www.theresearchagency.com/rituals-full https://www.theresearchagency.com/events/are-nearly-there-yet-wellington https://www.theresearchagency.com/events/are-we-nearly-there-yet https://www.theresearchagency.com/events/are-we-nearly-there-yet-brisbane https://www.theresearchagency.com/events/are-we-nearly-there-yet-melbourne https://www.theresearchagency.com/events/are-we-nearly-there-yet-sydney https://www.theresearchagency.com/events/brands-that-cut-through-read-culture https://www.theresearchagency.com/events/cald-workshop-sydney https://www.theresearchagency.com/events/changing-minds-melbourne https://www.theresearchagency.com/events/changing-minds-wellington https://www.theresearchagency.com/events/changing-minds-workshop https://www.theresearchagency.com/events/connection-workshop-auckland https://www.theresearchagency.com/events/connection-workshop-melbourne https://www.theresearchagency.com/events/connection-workshop-sydney https://www.theresearchagency.com/events/connection-workshop-wellington https://www.theresearchagency.com/events/emotion https://www.theresearchagency.com/events/fairness-australia-new-zealand https://www.theresearchagency.com/events/fairness-sunrise-session https://www.theresearchagency.com/events/from-private-sector-to-public-sector-using-choice-models-to-shape-better-policy https://www.theresearchagency.com/events/labels-are-limited-a-better-approach-to-knowing-people https://www.theresearchagency.com/events/liberate-yourself-from-the-mundane https://www.theresearchagency.com/events/loyalty-the-workshop-auckland https://www.theresearchagency.com/events/loyalty-the-workshop-brisbane https://www.theresearchagency.com/events/loyalty-the-workshop-melbourne https://www.theresearchagency.com/events/loyalty-the-workshop-sydney https://www.theresearchagency.com/events/melbourne-beginning-belonging https://www.theresearchagency.com/events/ownership-the-webinar https://www.theresearchagency.com/events/play-insight-but-make-it-cinematic https://www.theresearchagency.com/events/research-society-human-insights-conference https://www.theresearchagency.com/events/rethinking-behaviour-change https://www.theresearchagency.com/events/rituals-the-workshop-auckland https://www.theresearchagency.com/events/rituals-the-workshop-melbourne https://www.theresearchagency.com/events/rituals-the-workshop-sydney https://www.theresearchagency.com/events/rituals-the-workshop-wellington https://www.theresearchagency.com/events/the-future-we-want-the-evening-that-awaits-you-sydney https://www.theresearchagency.com/events/the-future-we-want-the-night-you-cant-miss-melbourne https://www.theresearchagency.com/events/the-future-we-want-the-signals-we-see-auckland https://www.theresearchagency.com/events/the-future-we-want-wellington https://www.theresearchagency.com/events/the-growth-distillery-tra-reframe-auto-workshop https://www.theresearchagency.com/events/tra-presents-play-in-wellington https://www.theresearchagency.com/events/tra-x-mumbrella-360 https://www.theresearchagency.com/events/when-the-price-feels-right-where-brand-meets-behaviour https://www.theresearchagency.com/events/zoom-out https://www.theresearchagency.com/insights/5-principles-creating-popular-effective-work https://www.theresearchagency.com/insights/a-thinking-piece-closing-the-gap-between-awareness-and-consideration-with-brand-tracking https://www.theresearchagency.com/insights/adoption-innovation-model-update https://www.theresearchagency.com/insights/ai-and-the-new-measure-of-human-value https://www.theresearchagency.com/insights/art-of-telling-one-story-well https://www.theresearchagency.com/insights/australia-and-ai-what-new-global-data-shows-us https://www.theresearchagency.com/insights/australians-kiwis-more-content https://www.theresearchagency.com/insights/australians-no-longer-chasing-status https://www.theresearchagency.com/insights/australias-top-10-favourite-ads https://www.theresearchagency.com/insights/australias-top-five-favourite-ads-april-2024 https://www.theresearchagency.com/insights/bad-experience-sets-minds-against-you https://www.theresearchagency.com/insights/behavioural-economics-nudges https://www.theresearchagency.com/insights/belonging-diverse-migrants-australia https://www.theresearchagency.com/insights/beyond-humour-the-expansive-opportunity-of-play https://www.theresearchagency.com/insights/big-ideas-personalisation https://www.theresearchagency.com/insights/bigness-is-good-for-business https://www.theresearchagency.com/insights/brand-metaphors-need-terms-and-conditions https://www.theresearchagency.com/insights/brand-organisation-fairness-au-nz https://www.theresearchagency.com/insights/brand-tracking-key-metrics-for-measuring-brand-health https://www.theresearchagency.com/insights/brand-tracking-what-is-brand-health-tracking-and-why-it-matters https://www.theresearchagency.com/insights/brands-dont-need-a-super-bowl-budget-to-benefit-from-the-big-event-buzz-heres-how https://www.theresearchagency.com/insights/brands-fake-broadcast-media https://www.theresearchagency.com/insights/brands-wellness-culturepink https://www.theresearchagency.com/insights/bridgerton-and-binge-culture-why-brands-should-make-us-wait https://www.theresearchagency.com/insights/bringing-the-future-into-focus---why-information-alone-wont-shift-behaviour https://www.theresearchagency.com/insights/build-trust-in-your-brand-customer-experience https://www.theresearchagency.com/insights/cannes-lions-2023-main-themes https://www.theresearchagency.com/insights/cannes-lions-and-what-marketers-can-learn-from-long-term-brand-platforms https://www.theresearchagency.com/insights/cheats-guide-com-b-behaviour-change-model https://www.theresearchagency.com/insights/coke-taste-better-glass-bottle https://www.theresearchagency.com/insights/company-values-people-identify-with https://www.theresearchagency.com/insights/comparing-brand-health-tracking-methods https://www.theresearchagency.com/insights/converging-cultural-movements-sustainability-and-authenticity https://www.theresearchagency.com/insights/correcting-power-dynamics-in-how-organisations-interact-with-customers https://www.theresearchagency.com/insights/create-powerful-organisational-values https://www.theresearchagency.com/insights/cultural-lens-behaviour-change https://www.theresearchagency.com/insights/customer-experience-trust https://www.theresearchagency.com/insights/design-thinking-research-about-more-just-speed https://www.theresearchagency.com/insights/designing-for-disappointment-the-missing-layer-in-customer-experience https://www.theresearchagency.com/insights/digital-marketing-holy-grail-sword-damocles https://www.theresearchagency.com/insights/dont-chase-trends---go-long https://www.theresearchagency.com/insights/download-the-manifesto-volume-2 https://www.theresearchagency.com/insights/dreaming-of-the-disconnect-why-were-looking-for-the-off-button https://www.theresearchagency.com/insights/emotion-the-webinar https://www.theresearchagency.com/insights/essential-brand-creative-metrics https://www.theresearchagency.com/insights/ethnoscape-brands-need-to-live https://www.theresearchagency.com/insights/fair-culture-fairness-important-new-zealand https://www.theresearchagency.com/insights/fashion-reflects-our-world https://www.theresearchagency.com/insights/favourite-ads-2026-insights-guide https://www.theresearchagency.com/insights/feel-first-think-second-how-understanding-emotion-elevates-brand-tracking https://www.theresearchagency.com/insights/from-clubs-to-communities-to-fandoms---a-full-circle-brand-strategy https://www.theresearchagency.com/insights/future-friction-discovery-and-the-human-touch https://www.theresearchagency.com/insights/future-taking-people-on-the-journey https://www.theresearchagency.com/insights/future-understanding-the-nuanced-feelings-of-everyday-people https://www.theresearchagency.com/insights/girl-culture-doesnt-have-an-age https://www.theresearchagency.com/insights/gossip-sets-minds-against-you https://www.theresearchagency.com/insights/guide-behavioural-science-methodologies https://www.theresearchagency.com/insights/help-supporters-inspire-others https://www.theresearchagency.com/insights/hooked-from-the-start-a-guide-to-starting-new-habits https://www.theresearchagency.com/insights/how-brands-are-responding-to-changes-in-drinking-behaviour https://www.theresearchagency.com/insights/how-do-australians-see-themselves https://www.theresearchagency.com/insights/how-humour-is-driving-new-zealands-favourite-ads https://www.theresearchagency.com/insights/how-marketers-navigate-uncertainty https://www.theresearchagency.com/insights/how-to-build-trust-through-brand-experience https://www.theresearchagency.com/insights/importance-culture-mergers-dont-last https://www.theresearchagency.com/insights/in-response-to-anti-ageing-a-new-trend-impacting-health-and-wellness-marketing https://www.theresearchagency.com/insights/in-the-mood-for-more https://www.theresearchagency.com/insights/innovation-behavioural-science https://www.theresearchagency.com/insights/inside-the-qualitative-approach-that-powered-the-future-we-want https://www.theresearchagency.com/insights/insight-to-foresight https://www.theresearchagency.com/insights/judge-creative-effectiveness https://www.theresearchagency.com/insights/kiwi-code-1-individuality https://www.theresearchagency.com/insights/kiwi-code-2-earned-success https://www.theresearchagency.com/insights/kiwi-code-3-social-equivalence https://www.theresearchagency.com/insights/kiwi-code-4-outward-world-view https://www.theresearchagency.com/insights/kiwi-code-5-connection-nature https://www.theresearchagency.com/insights/kiwi-code-6-humour https://www.theresearchagency.com/insights/kiwi-codes-your-questions-answered https://www.theresearchagency.com/insights/kiwis-name-their-fave-tv-ads https://www.theresearchagency.com/insights/labels-are-limited-a-better-approach-to-knowing-people https://www.theresearchagency.com/insights/lets-be-real-about-christmas https://www.theresearchagency.com/insights/lying-game https://www.theresearchagency.com/insights/making-innovation-work-for-people-how-brands-build-lasting-customer-value https://www.theresearchagency.com/insights/man-up-to-soft-wins-how-sportswear-brands-are-finally-reading-the-room https://www.theresearchagency.com/insights/manifesto-vol-2-five-ways-to-apply-emotional-complexity https://www.theresearchagency.com/insights/manifesto-volume-1 https://www.theresearchagency.com/insights/matildas-team-stopped-nation https://www.theresearchagency.com/insights/measure-grow-brand-advantage https://www.theresearchagency.com/insights/memories-matter-more-than-experiences https://www.theresearchagency.com/insights/mixing-methodologies-behaviour-change-cultural-insight https://www.theresearchagency.com/insights/moments-that-matter-how-to-show-up https://www.theresearchagency.com/insights/move-to-trademe-property https://www.theresearchagency.com/insights/moving-overseas-how-customer-experience-can-help-brands-ease-the-migrant-experience https://www.theresearchagency.com/insights/must-haves-human-centric-cx https://www.theresearchagency.com/insights/myth-creative-wear-out https://www.theresearchagency.com/insights/new-zealand-brands-arent-connecting-with-migrants https://www.theresearchagency.com/insights/new-zealands-favourite-ads https://www.theresearchagency.com/insights/new-zealands-top-10-favourite-ads https://www.theresearchagency.com/insights/new-zealands-top-ten-favourite-ads-december-2023 https://www.theresearchagency.com/insights/next-big-thing-steinlager https://www.theresearchagency.com/insights/no-keys-no-problem-creating-a-sense-of-security-without-ownership https://www.theresearchagency.com/insights/nz-post-customer-centricity-journey https://www.theresearchagency.com/insights/one-time-actions-to-regular-routines-a-guide-to-strengthening-habits https://www.theresearchagency.com/insights/overcoming-resistance-to-change https://www.theresearchagency.com/insights/overcoming-unknown-six-behavioural-insights-help-manage-uncertainty https://www.theresearchagency.com/insights/physical-retail-media-environments-need-to-learn-from-market-traders https://www.theresearchagency.com/insights/podcast https://www.theresearchagency.com/insights/podcast-brands-want-to-connect-with-people-but-do-they-know-how https://www.theresearchagency.com/insights/podcast-engaging-the-disengaged-tackling-the-taboo https://www.theresearchagency.com/insights/podcast-human-connection-has-changed-what-does-this-mean-for-cx https://www.theresearchagency.com/insights/podcast-in-or-out-how-brands-can-look-like-insiders https://www.theresearchagency.com/insights/podcast-liberate-audiences-from-the-mundane https://www.theresearchagency.com/insights/podcast-too-soon-to-be-joyful https://www.theresearchagency.com/insights/progress-is-personal-how-brands-can-play-their-part-in-an-uncertain-environment https://www.theresearchagency.com/insights/progress-people-are-seeking-a-sense-of-control-in-uncertainty-brands-heres-how-to-read-the-room https://www.theresearchagency.com/insights/progress-to-innovate-in-uncertainty-find-more-meaning https://www.theresearchagency.com/insights/progress-turning-theory-into-practise https://www.theresearchagency.com/insights/psychological-safety https://www.theresearchagency.com/insights/putting-customers-first-feeling-their-pain https://www.theresearchagency.com/insights/read-minds-the-next-generation-of-brand-tracking-is-here https://www.theresearchagency.com/insights/researching-human-behaviour-consider-this-first https://www.theresearchagency.com/insights/rethinking-the-moments-that-matter https://www.theresearchagency.com/insights/ripple-effect-connecting-with-the-connected https://www.theresearchagency.com/insights/secure-online-cert-nz https://www.theresearchagency.com/insights/social-norms-create-behaviour-change https://www.theresearchagency.com/insights/social-proof-to-change-behaviour https://www.theresearchagency.com/insights/staying-small-and-growing-slow https://www.theresearchagency.com/insights/sustainability-marketing https://www.theresearchagency.com/insights/takeaways-trust-cx https://www.theresearchagency.com/insights/the-ai-connection-gap-is-human-empathy-essential https://www.theresearchagency.com/insights/the-control-paradox-when-automation-becomes-loss-of-control-what-does-this-mean-for-how-we-feel-human https://www.theresearchagency.com/insights/the-final-5min-effect-what-world-sporting-events-teach-us-about-the-power-of-suspense https://www.theresearchagency.com/insights/the-intimacy-gap-why-founder-led-brands-are-winning-in-social-commerce https://www.theresearchagency.com/insights/the-myth-of-surprise-and-delight-why-brands-shouldnt-try-too-hard https://www.theresearchagency.com/insights/the-reason-your-brand-perceptions-havent-changed https://www.theresearchagency.com/insights/the-secret-to-surprisingly-relevant-brand-collisions https://www.theresearchagency.com/insights/the-sme-conundrum https://www.theresearchagency.com/insights/the-surprising-truth-about-customer-loyalty-its-all-about-habit-not-love https://www.theresearchagency.com/insights/the-uncommon-series-are-you-measuring-the-whole-experience https://www.theresearchagency.com/insights/the-uncommon-series-cx-fundamentals https://www.theresearchagency.com/insights/the-uncommon-series-how-brand-and-cx-intertwine https://www.theresearchagency.com/insights/the-uncommon-series-innovation-fundamentals-part-one https://www.theresearchagency.com/insights/the-uncommon-series-innovation-fundamentals-part-three https://www.theresearchagency.com/insights/the-uncommon-series-innovation-fundamentals-part-two https://www.theresearchagency.com/insights/the-value-of-the-struggle https://www.theresearchagency.com/insights/three-rs-insist-when-briefing-your-next-campaign https://www.theresearchagency.com/insights/tina-turners-marketing-masterclass https://www.theresearchagency.com/insights/to-be-someones-favourite-know-how-to-get-their-attention https://www.theresearchagency.com/insights/tortured-poets-and-other-stories-a-masterclass-taylor-swift https://www.theresearchagency.com/insights/unboring-the-case-for-playful-behaviour-change https://www.theresearchagency.com/insights/uncertainty-for-kiwis https://www.theresearchagency.com/insights/understanding-the-creative-edge-framework https://www.theresearchagency.com/insights/unfamiliarity-sets-minds-against-you https://www.theresearchagency.com/insights/upside-uncertainty https://www.theresearchagency.com/insights/want-to-build-trust-with-ai-make-customers-feel-in-control https://www.theresearchagency.com/insights/watch-on-demand-attention https://www.theresearchagency.com/insights/watch-on-demand-ownership https://www.theresearchagency.com/insights/were-all-chasing-goals---but-what-makes-them-stick https://www.theresearchagency.com/insights/what-eye-tracking https://www.theresearchagency.com/insights/what-sports-success-teaches-us-about-brand-experience https://www.theresearchagency.com/insights/when-belonging-sets-minds-against-you https://www.theresearchagency.com/insights/when-social-norms-backfire https://www.theresearchagency.com/insights/when-the-price-feels-right-where-brand-meets-behaviour https://www.theresearchagency.com/insights/who-do-smes-listen-to https://www.theresearchagency.com/insights/who-gave-this-bot-a-lab-coat-the-risk-of-ai-eroding-brand-trust https://www.theresearchagency.com/insights/why-everyday-is-the-new-milestone-in-customer-experience https://www.theresearchagency.com/insights/why-progress-today-isnt-political-its-personal https://www.theresearchagency.com/insights/why-sustainability-codes-have-shifted-from-global-good-to-personal-preservation https://www.theresearchagency.com/insights/zine https://www.theresearchagency.com/insights-author/alex-connor-mcclean https://www.theresearchagency.com/insights-author/alex-forrester https://www.theresearchagency.com/insights-author/alex-mansfield https://www.theresearchagency.com/insights-author/alistair-rennie https://www.theresearchagency.com/insights-author/amber-coulter https://www.theresearchagency.com/insights-author/amy-bradley https://www.theresearchagency.com/insights-author/andrew-gale https://www.theresearchagency.com/insights-author/andrew-lewis https://www.theresearchagency.com/insights-author/antonia-mann https://www.theresearchagency.com/insights-author/antony-ede https://www.theresearchagency.com/insights-author/carl-sarney https://www.theresearchagency.com/insights-author/colleen-ryan https://www.theresearchagency.com/insights-author/connon-bray https://www.theresearchagency.com/insights-author/daniel-krigstein https://www.theresearchagency.com/insights-author/daniel-talbot https://www.theresearchagency.com/insights-author/daniel-van-vorsselen https://www.theresearchagency.com/insights-author/david-busfield https://www.theresearchagency.com/insights-author/emily-draper https://www.theresearchagency.com/insights-author/gai-bishop https://www.theresearchagency.com/insights-author/ginny-woo https://www.theresearchagency.com/insights-author/james-hurman https://www.theresearchagency.com/insights-author/karin-glucina https://www.theresearchagency.com/insights-author/katrina-cooper https://www.theresearchagency.com/insights-author/laura-mulcahy https://www.theresearchagency.com/insights-author/lindsey-horne https://www.theresearchagency.com/insights-author/lloyd-thomason https://www.theresearchagency.com/insights-author/mark-hobart https://www.theresearchagency.com/insights-author/ngaia-calder https://www.theresearchagency.com/insights-author/phil-mecredy https://www.theresearchagency.com/insights-author/shasha-gan https://www.theresearchagency.com/insights-author/shaun-fitzgibbon https://www.theresearchagency.com/insights-author/sophia-blair https://www.theresearchagency.com/insights-author/tara-collins https://www.theresearchagency.com/insights-author/terri-hall https://www.theresearchagency.com/news-article/australian-mindsets-reveal-key-data-and-insights-for-brands-post-pandemic https://www.theresearchagency.com/news-article/australians-and-new-zealanders-call-for-brand-honesty https://www.theresearchagency.com/news-article/australias-favourite-ads-struggle-with-brand-attribution-new-tra-study-reveals https://www.theresearchagency.com/news-article/dynata-announces-tra-as-an-2023-apac-winner-of-rise-awards-celebrating-excellence-in-survey-engagement-and-data-quality https://www.theresearchagency.com/news-article/how-brands-can-meet-the-needs-of-the-nation-to-unlock-growth https://www.theresearchagency.com/news-article/humour-and-consistency-lead-the-way-in-new-zealands-favourite-ads https://www.theresearchagency.com/news-article/ideally-new-customer-insights-innovation-platform-launches-to-bring-great-ideas-to-life https://www.theresearchagency.com/news-article/kiwis-choose-their-top-10-tv-ads https://www.theresearchagency.com/news-article/new-zealands-favourite-ads-december-2024 https://www.theresearchagency.com/news-article/social-media-insights-agency-zavy-acquired-by-canadian-based-data-communications-management-corp https://www.theresearchagency.com/news-article/study-reveals-new-ways-to-connect-brands-to-customers https://www.theresearchagency.com/news-article/tra-boosts-cultural-strategy-offering-appoints-laura-mulcahy https://www.theresearchagency.com/news-article/tra-expands-australian-footprint-opens-sydney-office https://www.theresearchagency.com/news-article/tra-finds-aussies-kiwis-want-more-humour https://www.theresearchagency.com/news-article/tra-launches-in-australia https://www.theresearchagency.com/news-article/tra-recognised-at-the-afr-boss-innovation-awards-2021-for-tracksuit https://www.theresearchagency.com/news-article/tra-recognised-best-place-to-work-by-afr-boss https://www.theresearchagency.com/news-article/tra-strengthens-australian-leadership-team-terri-hall-appointed-managing-partner-australia https://www.theresearchagency.com/news-article/tra-think-tv-announce-strategic-partnership https://www.theresearchagency.com/news-article/tra-unveils-brand-refresh-the-art-of-knowing-people-with-fresh-perspective https://www.theresearchagency.com/news-article/tra-welcomes-raft-of-new-hires-bolstering-expertise-across-markets https://www.theresearchagency.com/news-article/tra-wins-afr-2024-boss-most-innovative-companies-awards-professional-services https://www.theresearchagency.com/news-article/tra-wins-b-t-australasian-research-agency-of-the-year https://www.theresearchagency.com/news-article/tra-wins-gold-and-silver-at-campaigns-asia-pacific-aoy-awards https://www.theresearchagency.com/news-article/tra-wins-gold-for-excellence-in-global-research-at-the-prestigious-esomar-awards-2025 https://www.theresearchagency.com/news-article/tras-favourite-ads-survey-uncovers-kiwis-most-loved-campaigns https://www.theresearchagency.com/featured-articles/connection https://www.theresearchagency.com/featured-articles/favourite-ads https://www.theresearchagency.com/featured-articles/kiwi-code-2025 https://www.theresearchagency.com/featured-articles/manifesto-vol-1 https://www.theresearchagency.com/featured-articles/manifesto-volume-2 https://www.theresearchagency.com/featured-articles/me-we-all https://www.theresearchagency.com/featured-articles/mindsets https://www.theresearchagency.com/featured-articles/out-of-reach https://www.theresearchagency.com/featured-articles/play https://www.theresearchagency.com/featured-articles/progress https://www.theresearchagency.com/featured-articles/www-theresearchagency-com-insights-zine https://www.theresearchagency.com/video/brand-building-future-demand https://www.theresearchagency.com/video/brand-organisational-fairness-australia-new-zealand https://www.theresearchagency.com/video/emotion-the-webinar https://www.theresearchagency.com/video/labels-are-limited-a-better-approach-to-knowing-people https://www.theresearchagency.com/video/trust-customer-experience https://www.theresearchagency.com/video/watch-on-demand-attention-the-webinar https://www.theresearchagency.com/video/watch-on-demand-ownership