Creative development and monitoring

Creative development & monitoring

TRA’s approach respects that brands are powerful and that they influence decisions. They belong as much to the customer as they do to the brand custodian. Our winning strategies will ensure that they stay an enduring and valuable asset to you.

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BRAND & CREATIVE INSIGHTS

There's no point keeping our smarts locked away. Our content hub ‘Insights’ shares the ideas, frameworks and tools that we utilise in our work.

Brand & creative

New Zealand's Top 10 Favourite Ads of September 2023

September 25, 2023

Brand & creative

Australia's Top 10 Favourite Ads of August 2023

September 25, 2023

Brand & creative

Tina from Turners: A Marketing Masterclass

August 22, 2023

Brand & creative

Cannes Lions 2023: Main themes and TRA’s POV

Brand & creative

The power of belonging: Helping diverse migrants feel at home in Australia

Brand & creative

The myth of creative wear-out

Brand & creative

Tethering ideas to results: How to judge creative effectiveness

Brand & creative

The company values people identify with the most

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangitiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.