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INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Coming soon
Mindsets
Traditional demographics are less relevant than they once were
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
Featured
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
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Customer experience
Article
The AI connection gap – is human empathy essential?
July 4, 2024
The AI connection gap – is human empathy essential?
The AI connection gap – is human empathy essential?
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Cultural insight
Article
How brands are responding to changes in drinking behaviour
June 24, 2024
How brands are responding to changes in drinking behaviour
How brands are responding to changes in drinking behaviour
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand & creative
Article
Cannes Lions and what marketers can learn from long-term brand platforms
June 24, 2024
Cannes Lions and what marketers can learn from long-term brand platforms
Cannes Lions and what marketers can learn from long-term brand platforms
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Behaviour change
Article
Ripple effect: Connecting with the connected
June 19, 2024
Ripple effect: Connecting with the connected
Ripple effect: Connecting with the connected
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Customer experience
Article
Read minds: The next generation of brand tracking is here
June 18, 2024
Read minds: The next generation of brand tracking is here
Read minds: The next generation of brand tracking is here
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Cultural insight
Article
Podcast: In or out? How brands can look like insiders
June 10, 2024
Podcast: In or out? How brands can look like insiders
Podcast: In or out? How brands can look like insiders
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Cultural insight
Audio
Podcast: Human connection has changed, what does this mean for CX?
June 4, 2024
Podcast: Human connection has changed, what does this mean for CX?
Podcast: Human connection has changed, what does this mean for CX?
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Cultural insight
Article
Tortured poets and other stories: A masterclass in building authentic audience connection
May 31, 2024
Tortured poets and other stories: A masterclass in building authentic audience connection
Tortured poets and other stories: A masterclass in building authentic audience connection
Access now →
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