Insights | The Research Agency

INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured

Coming soon

Mindsets

Traditional demographics are less relevant than they once were

Coming soon

Traditional demographics are less relevant than they once were

Featured

Coming soon

Connection

A major study exploring how people connect to brands

Coming soon

A major study exploring how people connect to brands

Featured

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Coming soon

Manifesto Vol 1

The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.

Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Labels are limited: A better approach to knowing people

September 6, 2024

Labels are limited: A better approach to knowing people

Labels are limited: A better approach to knowing people

Behaviour change

Hooked from the start: A guide to starting new habits

August 13, 2024

Hooked from the start: A guide to starting new habits

Hooked from the start: A guide to starting new habits

Behaviour change

One-time actions to regular routines: A guide to strengthening habits

August 13, 2024

One-time actions to regular routines: A guide to strengthening habits

One-time actions to regular routines: A guide to strengthening habits

Customer experience

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait

Customer experience

The AI connection gap – is human empathy essential?

The AI connection gap – is human empathy essential?

The AI connection gap – is human empathy essential?

How brands are responding to changes in drinking behaviour

How brands are responding to changes in drinking behaviour

How brands are responding to changes in drinking behaviour

Cannes Lions and what marketers can learn from long-term brand platforms

Cannes Lions and what marketers can learn from long-term brand platforms

Cannes Lions and what marketers can learn from long-term brand platforms

Behaviour change

Ripple effect: Connecting with the connected

Ripple effect: Connecting with the connected

Ripple effect: Connecting with the connected

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

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