Insights

INSIgHTS

Ideas are our engine. This is the place we share the thinking, frameworks and tools we use every day to help organisations grow and succeed.

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Featured

Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: What does it mean to be a Kiwi today?

Coming soon

We’ve studied how the Kiwi Codes have shifted over time to answer the question: What does it mean to be a Kiwi today?

Behaviour change

Principles of human behaviour: Guide to behavioural economics and nudges

September 13, 2023

Principles of human behaviour: Guide to behavioural economics and nudges

Principles of human behaviour: Guide to behavioural economics and nudges

Cultural insight

Make the most of macro-moments

August 24, 2023

Make the most of macro-moments

Make the most of macro-moments

Brand & creative

Tina from Turners: A Marketing Masterclass

August 22, 2023

Tina from Turners: A Marketing Masterclass

Tina from Turners: A Marketing Masterclass

Cultural insight

Fair go culture: Why fairness is important for New Zealand brands

August 22, 2023

Fair go culture: Why fairness is important for New Zealand brands

Fair go culture: Why fairness is important for New Zealand brands

Brand & creative

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV

Cannes Lions 2023: Main themes and TRA’s POV

Brand & creative

The power of belonging: Helping diverse migrants feel at home in Australia

The power of belonging: Helping diverse migrants feel at home in Australia

The power of belonging: Helping diverse migrants feel at home in Australia

Behaviour change

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

Mixing Methodologies: Behaviour Change X Cultural Insight

Brand & creative

New Zealand's Top 10 Favourite Ads of June 2023

New Zealand's Top 10 Favourite Ads of June 2023

New Zealand's Top 10 Favourite Ads of June 2023

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangitiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.