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INSIgHTS
Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Read now →
Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
Featured
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Coming soon
Manifesto Vol 1
The Manifesto is published in two volumes, this is the first. The book explores how to know people at an individual level, a national level and a shared, cultural level.
Read now →
Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon
Connection
A major study exploring how people connect to brands
Read now →
Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Behaviour change
Article
Podcast: Engaging the disengaged, tackling the taboo
October 7, 2024
Podcast: Engaging the disengaged, tackling the taboo
Podcast: Engaging the disengaged, tackling the taboo
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Innovation
Article
Podcast: Too soon to be joyful?
September 26, 2024
Podcast: Too soon to be joyful?
Podcast: Too soon to be joyful?
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Culture
Resource
TRA Presents: Be better than trends
September 25, 2024
Workshop
TRA Presents: Be better than trends
TRA Presents: Be better than trends
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand
Resource
Labels are limited: A better approach to knowing people
September 6, 2024
WEBINAR
Labels are limited: A better approach to knowing people
Labels are limited: A better approach to knowing people
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Behaviour change
Article
Hooked from the start: A guide to starting new habits
August 13, 2024
Hooked from the start: A guide to starting new habits
Hooked from the start: A guide to starting new habits
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New Zealand
NZ
New Zealand
AU
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Behaviour change
Article
One-time actions to regular routines: A guide to strengthening habits
August 13, 2024
One-time actions to regular routines: A guide to strengthening habits
One-time actions to regular routines: A guide to strengthening habits
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Customer experience
Article
Bridgerton and binge culture: Why brands should make us wait
August 6, 2024
Bridgerton and binge culture: Why brands should make us wait
Bridgerton and binge culture: Why brands should make us wait
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Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Customer experience
Article
The AI connection gap – is human empathy essential?
July 4, 2024
The AI connection gap – is human empathy essential?
The AI connection gap – is human empathy essential?
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