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Featured
Coming soon
Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon
Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Featured
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Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
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Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Connection
A major study exploring how people connect to brands
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Connection
A major study exploring how people connect to brands
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Podcast: Are we nearly there yet?
May 12, 2025
Podcast: Are we nearly there yet?
Podcast: Are we nearly there yet?
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In the mood for more
May 8, 2025
In the mood for more
In the mood for more
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To be someone's favourite, know how to get their attention
May 7, 2025
To be someone's favourite, know how to get their attention
To be someone's favourite, know how to get their attention
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Customer experience
Resource
The Uncommon Series: CX Fundamentals
April 8, 2025
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The Uncommon Series: CX Fundamentals
The Uncommon Series: CX Fundamentals
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Moments that matter: How to show up
April 8, 2025
Moments that matter: How to show up
Moments that matter: How to show up
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Culture
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'Man Up' to 'Soft Wins': How sportswear brands are finally reading the room
April 8, 2025
'Man Up' to 'Soft Wins': How sportswear brands are finally reading the room
'Man Up' to 'Soft Wins': How sportswear brands are finally reading the room
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The myth of ‘surprise and delight’: Why brands shouldn’t try too hard
March 28, 2025
The myth of ‘surprise and delight’: Why brands shouldn’t try too hard
The myth of ‘surprise and delight’: Why brands shouldn’t try too hard
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Watch on demand: EMOTION
March 19, 2025
Free Resource
Watch on demand: EMOTION
Watch on demand: EMOTION
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