What if insight helped you see the world differently?

Insight is valuable when it creates new possibilities. When it encourages you to look at something differently, with a new perspective. When it solves your toughest challenge.

Our team of clever minds uncover insights using proven and experimental research methods, and innovative technologies. These tools help us identify simple insights, faster. They quickly reveal the truths in plain sight.

But we know that this is just a starting point, it's not how you unlock potential.

In a sea of sameness, seek the uncommon

To achieve a competitive advantage, you need to go beyond the obvious. To see what others don’t. The uncommon truths.

So, we take a people-first approach through the art of knowing people. Our team analyses insights through the lenses of human science.

‍We call these FRAMES.

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In a sea of sameness, seek the uncommon

To achieve a competitive advantage, you need to go beyond the obvious. To see what others don’t. The uncommon truth.

So, we take a people-first approach through the art of knowing people. Our team analyses insights through the lenses of human science.

‍We call these frames.

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Brand

Brands live in our imagination. Which makes imagination a persuasive tool – and what makes brands valuable. The science of brand tells us how.

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Learn more →

Behaviour Change

The ‘why’ behind how people act. Behaviour change unlocks pathways to change it.

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Culture

People’s fundamental needs don’t change – the world around them does. Cultural insight tells us how.  

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Communication

Effective communication grabs and holds people’s attention. It creates the opportunity to persuade.

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Innovation

Innovation isn’t just a new product or service – it’s an instigator of change.

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Customer
Experience (CX)

Words and actions are forgettable, feelings aren’t. Exceptional CX translates brand promise into unforgettable feelings.

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By layering different perspectives, frame on frame, we see things others don’t: The uncommon truths.

Using design and storytelling, we share what we see in a way that’s human. It’s how we help our clients achieve their greatest potential.

By uncovering the new ideas that take us from the everyday to the exceptional.

GET FRAME

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

What if insight helped you see the world differently?

In a sea of sameness, seek the uncommon

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Brand

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Behaviour Change

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Culture

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Communication

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Innovation

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Customer Experience (CX)

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By layering different perspectives, frame on frame, we see things others don’t: The uncommon truths.

GET FRAME

Customer
Experience (CX)