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The world’s leading voice in the art of knowing people.

TRA is an award-winning insights agency with offices across Australia and Aotearoa New Zealand. We work with all types of clients on all types of projects, locally and internationally. By layering insights from the sciences of human understanding, we see things that others don’t. We call this the art of knowing people.
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TRA was born out of a desire to unlock better.

Better insights, products, services and communications.

We work with leaders and innovators

The work we take on is deeply diverse, but shares a common focus on changing behaviour, unlocking potential and, ultimately, improving the human experience.

We embrace challenge

In 2016, we launched in-house venture studio TRA Labs – turning common client problems into SaaS solutions. We partnered with ambitious founders to develop world-class start-ups: Tracksuit, Ideally and Zavy.  

Today, our mission is precise – to be the world's leading voice in the art of knowing people.

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We seek uncommon truth

We are researchers, data scientists, cultural masterminds, innovators, behavioural scientists, brand strategists, influential storytellers and CX practitioners.

Our team approaches complex problems through the frames of human science. At the intersections, overlaps and margins of these sciences, frame on frame, we see things others don’t. The new ideas that take us from the everyday to the exceptional. The uncommon truths.

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Our approach  →

We are humans, enabled by technology

Technology empowers our humanity. It makes it easier to identify the insights in plain sight. The answers that are known. It frees our imagination, helping us to iterate further. To see what others don’t.

To stay ahead, our team continuously experiment with new ideas and solutions. Then, we bring the best to bear in our consulting practice.

It’s how we launched our world-class brand tracking service, merging leading technology with expert thinking.

And that’s only just the beginning.
Brand tracking →
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2024
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Most Innovative Companies (Professional Services)
AFR Boss
2024
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Research Agency of the Year (Australia/NZ)
B&T Awards
2024
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Agency of the Year (Australia/NZ)
Campaign Asia Pacific
2024
Silver
Market Research agency of the year (Australia/NZ)
Campaign Asia Pacific
2024
2024
2024
Runner Up
Best Places to Work (Professional Services)
AFR BOSS
2023
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Market Research (APAC)
Dynata RISE Awards
2023
Gold
Market research agency (Australia/NZ)
Campaign Asia Pacific
2023
Silver
Independent agency (Australia/NZ)
Campaign Asia Pacific
2023
2023
2023
2023
Winner
Best Places to Work (Professional Services)
AFR Boss
2024
Winner
Most Innovative Companies (Professional Services)
AFR Boss
2024
Winner
Research Agency of the Year (Australia/NZ)
B&T Awards
2024
Silver
Agency of the Year (Australia/NZ)
Campaign Asia Pacific
2024
Silver
Market Research agency of the year (Australia/NZ)
Campaign Asia Pacific
2024
2024
2024
Runner Up
Best Places to Work (Professional Services)
AFR BOSS
2023
Winner
Market Research (APAC)
Dynata RISE Awards
2023
Gold
Market research agency (Australia/NZ)
Campaign Asia Pacific
2023
Silver
Independent agency (Australia/NZ)
Campaign Asia Pacific
2023
2023
2023
2023

What if you could crack your toughest challenge? The one that, if unlocked, frees you to achieve your potential.

TRA is a team of more than 80 curious minds united by a passion for people and problem solving. Let's talk.
Contact us →

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© TRA 2024
TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.