“The magic of our [TRA] brand tracker – I mean, the data’s great, the numbers, the graphs, but it’s the insight we can gather and pull from it that’s phenomenal. It keeps us honest. It shows whether we’re connecting in the right way. It gives us watchouts, areas to be cautious of, or focus on. And it helps us make better decisions. It’s incredibly powerful.”
Emily Turnbull, Audience Director at Trade Me
"Our TRA Brand Tracker Dashboard is usually my first go to when asked how our brands are performing or what our brand profiles are. It makes my life so much easier! I love that it also empowers others to self-serve. Arti is a great addition too, “he” has saved my life a couple of times now!"
"What we love about TRA is you don’t just provide the data but you turn it into actionable insight to improve our business."
Helen Fitzsimons, CMO, ASB
"Two years into the relationship with TRA, Southern Cross knows New Zealanders better than ever and has been able to use this knowledge to grow its membership to a 30-year high. Communications are performing well above New Zealand norms, and the brand is becoming more and more relevant."
Regan Savage, Chief Sales, Customer Experience and Marketing Officer, Southern Cross Health Insurance
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