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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
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Aussie Minds
TRA launches Aussie Minds – a new framework for understanding Australians beyond demographics and beneath behaviour.
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Aussie Minds

TRA launches Aussie Minds – a new framework for understanding Australians beyond demographics and beneath behaviour.

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Featured
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Rituals
A major study exploring what rituals mean to people, and how brands earn a role within them in 2026
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Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

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Featured
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The future we want
A major study uncovering how people think and feel about the future, and what this means for brands
Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

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Featured
Coming soon
Out of Reach: An exploration of what it means to own
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured
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Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured
Coming soon
Manifesto Volume 2: How humans think, feel and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

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Featured
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

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Featured
Coming soon
Connection: How people connect to brands
A major study exploring how people connect to brands
Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

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Featured
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ME WE ALL
Interactive demo into TRA's approach to culture.
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ME WE ALL

Interactive demo into TRA's approach to culture.

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Featured
Coming soon
Australia and New Zealand's Top 5 Favourite Ads Summer 2026
Australia and New Zealand's Top 5 Favourite Ads Summer 2026
Coming soon

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

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Featured
Coming soon
Manifesto Volume 1: Knowing people at an individual, national and shared level
The first volume considers how to know people at an individual, national and cultural level.
Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now  →
Featured
Coming soon
Kiwi Codes: What does it mean to be a Kiwi today?
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now  →
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Brand
Opinion

What Aussie Minds reveals about building brand loyalty that sticks

September 2, 2026

What Aussie Minds reveals about building brand loyalty that sticks

What Aussie Minds reveals about building brand loyalty that sticks
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Innovation
Opinion

Why innovation needs more than demographics

September 2, 2026

Why innovation needs more than demographics

Why innovation needs more than demographics
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Brand Tracking
Opinion

Brand Edge: What makes it different from other brand equity models?

September 1, 2026

Brand Edge: What makes it different from other brand equity models?

Brand Edge: What makes it different from other brand equity models?
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Brand Tracking
Opinion

Answer Engine Optimisation (AEO): A discipline that won't sit still

August 18, 2026

Answer Engine Optimisation (AEO): A discipline that won't sit still

Answer Engine Optimisation (AEO): A discipline that won't sit still
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Customer experience
Opinion

Stop designing CX for the average customer

August 17, 2026

Stop designing CX for the average customer

Stop designing CX for the average customer
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Communication
Opinion

What Cathy Freeman, Don Bradman and Ash Barty taught us about staying front-of-mind

August 18, 2026

What Cathy Freeman, Don Bradman and Ash Barty taught us about staying front-of-mind

What Cathy Freeman, Don Bradman and Ash Barty taught us about staying front-of-mind
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Australia
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Australia
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NZ
Brand
Opinion

Aussie Minds in action: From knowing your audience to knowing what will move them.

August 6, 2026

Aussie Minds in action: From knowing your audience to knowing what will move them.

Aussie Minds in action: From knowing your audience to knowing what will move them.
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Customer experience
Opinion

Why physical experiences still matter in a digital-first world

July 29, 2026

Why physical experiences still matter in a digital-first world

Why physical experiences still matter in a digital-first world
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