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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
Coming soon
Aussie Minds
TRA launches Aussie Minds – a new framework for understanding Australians beyond demographics and beneath behaviour.
Coming soon

Aussie Minds

TRA launches Aussie Minds – a new framework for understanding Australians beyond demographics and beneath behaviour.

Read now  →
Featured
Coming soon
Rituals
A major study exploring what rituals mean to people, and how brands earn a role within them in 2026
Coming soon

Rituals

A major study exploring what rituals mean to people, and how brands earn a role within them in 2026

Read now  →
Featured
Coming soon
The future we want
A major study uncovering how people think and feel about the future, and what this means for brands
Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Read now  →
Featured
Coming soon
Out of Reach: An exploration of what it means to own
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured
Coming soon
Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured
Coming soon
Manifesto Volume 2: How humans think, feel and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now  →
Featured
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now  →
Featured
Coming soon
Connection: How people connect to brands
A major study exploring how people connect to brands
Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

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Featured
Coming soon
ME WE ALL
Interactive demo into TRA's approach to culture.
Coming soon

ME WE ALL

Interactive demo into TRA's approach to culture.

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Featured
Coming soon
Australia and New Zealand's Top 5 Favourite Ads Summer 2026
Australia and New Zealand's Top 5 Favourite Ads Summer 2026
Coming soon

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

Australia and New Zealand's Top 5 Favourite Ads Summer 2026

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Featured
Coming soon
Manifesto Volume 1: Knowing people at an individual, national and shared level
The first volume considers how to know people at an individual, national and cultural level.
Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now  →
Featured
Coming soon
Kiwi Codes: What does it mean to be a Kiwi today?
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now  →
Australia
NZ
Australia
AU
Australia
INT
Australia
AUS
Australia
NZ
Brand
Opinion

Aussie Minds in action: From knowing your audience to knowing what will move them.

August 6, 2026

Aussie Minds in action: From knowing your audience to knowing what will move them.

Aussie Minds in action: From knowing your audience to knowing what will move them.
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Customer experience
Opinion

Why physical experiences still matter in a digital-first world

July 29, 2026

Why physical experiences still matter in a digital-first world

Why physical experiences still matter in a digital-first world
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand Tracking
Opinion

Why do some brands stay with us?

July 29, 2026

Why do some brands stay with us?

Why do some brands stay with us?
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Innovation
Opinion

The growing AI backlash and what it means for brands

July 28, 2026

The growing AI backlash and what it means for brands

The growing AI backlash and what it means for brands
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Brand Tracking
Opinion

What brands signal, what markets believe

July 15, 2026

What brands signal, what markets believe

What brands signal, what markets believe
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
Trans Tasman
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Trans Tasman
NZ
Brand Tracking
Opinion

Why do people choose one brand over another?

July 15, 2026

Why do people choose one brand over another?

Why do people choose one brand over another?
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
INT
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Trans Tasman
NZ
Brand Tracking
Opinion

Why do some brands feel impossible to ignore?

July 1, 2026

Why do some brands feel impossible to ignore?

Why do some brands feel impossible to ignore?
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Trans Tasman
NZ
Trans Tasman
AU
Trans Tasman
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Trans Tasman
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Trans Tasman
NZ
Behaviour change
Opinion

Frictionless or meaningful? Habits vs. Rituals

July 2, 2026

Frictionless or meaningful? Habits vs. Rituals

Frictionless or meaningful? Habits vs. Rituals
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