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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
Coming soon
The future we want
A major study uncovering how people think and feel about the future, and what this means for brands
Coming soon

The future we want

A major study uncovering how people think and feel about the future, and what this means for brands

Read now  →
Featured
Coming soon
Out of Reach: An exploration of what it means to own
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon

Out of Reach: An exploration of what it means to own

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured
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ME WE ALL
Interactive demo into TRA's approach to culture.
Coming soon

ME WE ALL

Interactive demo into TRA's approach to culture.

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Featured
Coming soon
AI: The search for uncommon truth
A one-off special edition zine created for humans thinking about brand.
Coming soon

AI: The search for uncommon truth

A one-off special edition zine created for humans thinking about brand.

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Featured
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Progress: It's messy and success is subjective, but it matters
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Progress: It's messy and success is subjective, but it matters

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured
Coming soon
Play: What playfulness and humor mean to people and brands
A major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play: What playfulness and humor mean to people and brands

A major study exploring what playfulness and humour mean to people and brands in 2024.

Read now  →
Featured
Coming soon
Connection: How people connect to brands
A major study exploring how people connect to brands
Coming soon

Connection: How people connect to brands

A major study exploring how people connect to brands

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Featured
Coming soon
Manifesto Volume 2: How humans think, feel and do
The second volume of the TRA Manifesto looks at how humans feel, think and do.
Coming soon

Manifesto Volume 2: How humans think, feel and do

The second volume of the TRA Manifesto looks at how humans feel, think and do.

Read now  →
Featured
Coming soon
Australia and New Zealand's Top 10 Favourite Ads June 2025
Australia and New Zealand's Top 10 Favourite Ads June 2025
Coming soon

Australia and New Zealand's Top 10 Favourite Ads June 2025

Australia and New Zealand's Top 10 Favourite Ads June 2025

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Featured
Coming soon
MindSets: Traditional demographics are less relevant than they once were
Traditional demographics are less relevant than they once were
Coming soon

MindSets: Traditional demographics are less relevant than they once were

Traditional demographics are less relevant than they once were

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Featured
Coming soon
Manifesto Volume 1: Knowing people at an individual, national and shared level
The first volume considers how to know people at an individual, national and cultural level.
Coming soon

Manifesto Volume 1: Knowing people at an individual, national and shared level

The first volume considers how to know people at an individual, national and cultural level.

Read now  →
Featured
Coming soon
Kiwi Codes: What does it mean to be a Kiwi today?
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon

Kiwi Codes: What does it mean to be a Kiwi today?

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

Read now  →
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Innovation
Guide

The Uncommon Series: Innovation Fundamentals, Part One

December 9, 2025

Free Resource

The Uncommon Series: Innovation Fundamentals, Part One

The Uncommon Series: Innovation Fundamentals, Part One
Access now →
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Brand
Opinion

Understanding the Creative Edge framework

December 4, 2025

Understanding the Creative Edge framework

Understanding the Creative Edge framework
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Culture
Podcast

Future: Taking people on the journey

November 10, 2025

Future: Taking people on the journey

Future: Taking people on the journey
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Customer experience
Opinion

The value of the struggle: Why challenge and imperfection make us human

November 4, 2025

The value of the struggle: Why challenge and imperfection make us human

The value of the struggle: Why challenge and imperfection make us human
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TRA
Opinion

Inside the qualitative approach that powered ‘The future we want’

November 4, 2025

Inside the qualitative approach that powered ‘The future we want’

Inside the qualitative approach that powered ‘The future we want’
Access now →
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TRA
Opinion

Australia and AI: what Pew’s new global data shows us

November 4, 2025

Australia and AI: what Pew’s new global data shows us

Australia and AI: what Pew’s new global data shows us
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Innovation
Opinion

AI and the new measure of human value

November 4, 2025

AI and the new measure of human value

AI and the new measure of human value
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Customer experience
Opinion

The Control Paradox: When automation becomes loss of control, what does this mean for how we feel human?

October 30, 2025

The Control Paradox: When automation becomes loss of control, what does this mean for how we feel human?

The Control Paradox: When automation becomes loss of control, what does this mean for how we feel human?
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