1. Part One breaks innovation down to its foundations.
2. A clear look at the basics that shape how innovation works.
3. Innovation often fails for simple reasons – this edition unpacks them.
1. Part One breaks innovation down to its foundations.
2. A clear look at the basics that shape how innovation works.
3. Innovation often fails for simple reasons – this edition unpacks them.

Discover a fresh look at the relationship between insights and innovation. Part One goes back to the foundations – the conditions that shape whether innovation actually takes hold inside organisations.
Before ideas, processes, or tools even enter the room, there are signals, behaviours, and cultural defaults that quietly decide whether innovation moves or stalls.
It’s a clear, practical starting point for anyone who wants innovation to be understood rather than overcomplicated. Get these foundations right and innovation stops feeling abstract or over-engineered.
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