Customer experience

Customer experience

TRA believes that a holistic customer experience goes beyond good service and problem resolution. We help you navigate your place in their wider journey, meeting higher-order needs as well as the basics. Emotional rewards top getting hygiene factors right. It's their journey, not your touchpoint map.

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Customer experience INSIGHTS

There's no point keeping our smarts locked away. Our content hub ‘Insights’ shares the ideas, frameworks and tools that we utilise in our work.

Customer experience

What sports success teaches us about brand experience

Customer experience

Moving overseas: how customer experience can help brands ease the migrant experience

February 29, 2024

Customer experience

Correcting power dynamics in how organisations interact with customers

November 12, 2023

Customer experience

Must-haves for human-centric CX

December 15, 2022

Customer experience

TRA TV Takeaways: Trust and CX

November 9, 2022

Customer experience

Design thinking in research is about more than just speed

September 2, 2022

Customer experience

Why trust is so important and how to build trust through brand experience

Customer experience

How to build trust in your brand and in your customer experience

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GET FRAME

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangitiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.