We are an insight agency in Australia, New Zealand and around the world. Our purpose is to use insights to solve problems and improve people’s lives.
Insight at TRA is not any one thing. It's informed by the passions and skills of our team and our dedication to the art of knowing people. We bring diverse approaches, a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.
We are a team of curious minds, united by a passion for people and problem-solving.
We are researchers, data scientists, cultural strategists, marketers, innovation specialists, behavioural scientists, pragmatists, planners and creatives. Above all else - we are people.
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