We are an insight agency in Australia, New Zealand and around the world. Our purpose is to use insights to solve problems and improve people’s lives.
Insight at TRA is not any one thing. It's informed by the passions and skills of our team and our dedication to the art of knowing people. We bring diverse approaches, a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.
WE MAKE SENSE OF IT ALL
We FIND the PATTERNS
WE EXTRACT THE ESSENCE
WE UNCOVER THE MEANING
WE MAKE SENSE OF IT ALL
We FIND the PATTERNS
WE EXTRACT THE ESSENCE
WE UNCOVER THE MEANING
We specialise in
These are only the beginning of what we offer. Get in touch to find out how we can use insights to empower your organisation.
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We are a team of curious minds, united by a passion for people and problem-solving.
We are researchers, data scientists, cultural strategists, marketers, innovation specialists, behavioural scientists, pragmatists, planners and creatives. Above all else - we are people.
Our senior team
Andrew Lewis
Auckland
Co-Founder and Managing Director
Amber Coulter
Auckland
Co-Founder
Colleen Ryan
New Zealand
Partner
Connon Bray
Auckland
Partner, TRA Labs
Antony Ede
Auckland
Partner, TRA Labs
Terri Hall
Sydney
Managing Partner, Sydney
Mark Hobart
Melbourne
Managing Partner, Melbourne
Karin Glucina
Auckland
Managing Partner, New Zealand
Alex Forrester
Melbourne
Business Director
Tony Lai
Auckland
Head of Data
Shaun Fitzgibbon
Auckland
Managing Partner, New Zealand
Lindsey Horne
Auckland
Behavioural Insights Director
Andrew Gale
Auckland
Head of Quantitative Practice
Gai Bishop
Auckland
Māori Principal Advisor
Ngaia Calder
Sydney
Business Director
Sophia Blair
Auckland
Qualitative Practice Director
Irena Bakker
Auckland
Head of People and Capability
Carl Sarney
Auckland
Head of Strategy
Laura Mulcahy
Melbourne
Cultural Strategy Director
Shivana Thompson
Auckland
Talent Acquisitions Advisor
Annelise Mobberley
Auckland
Business Director
Shay Bruce
Auckland
Design Lead
Sarah Hahn
Auckland
Qualitative Lead
Monaleen Cabaron
Auckland
Data Consulting Director
Amy Bradley
Auckland
Head of Client Services
Ginny Cartmel
Auckland
Business Director
Georgina Stone
Auckland
Creative Brand Lead
Rebecca Yildiz
Auckland
Business Director
Daniel Talbot
Auckland
Strategic Qualitative Director
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