TRA is an insights agency in Australia and New Zealand, we practice the art of knowing people.
Our team approaches complex problems through the lenses of human science. At the intersections, overlaps and margins of these lenses, we see things others don’t. The new ideas that take us from the everyday to the exceptional. The uncommon truths.
Brands live in our imagination, but that doesn’t make them imaginary. Imagination is a persuasive tool – it’s what makes brands valuable. We can show you how.
A team of curious minds across Australia and New Zealand, united by a passion for people and problem-solving.
We are researchers, data scientists, cultural strategists, marketers, innovation specialists, CX specialists, behavioural scientists, brand strategists, communicators and creatives. Above all else, we are people.
