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News

July 15, 2025

Humour and Consistency Lead the Way in New Zealand’s Favourite Ads

July 15, 2025

Australia’s favourite ads struggle with brand attribution, new TRA study reveals

April 28, 2025

Australians and New Zealanders call for brand honesty

January 27, 2025

New Zealand's favourite ads for December 2024

November 19, 2024

How brands can meet the needs of the nation to unlock growth

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

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