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Published

August 5, 2025

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Brand & creative

Customer experience

Behaviour change

Cultural insight

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AI: The search for uncommon truth

Published

Aug 5, 2025

Contributed by

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Tagged with

Behaviour change

Brand & creative

Customer experience

Cultural insight

Summary

This is a one-off special edition zine created for humans thinking about brand.

We are seeing more and more of the same.

How can brands identify uncommon truths about one the most talked-about tools of our time?

Download a one-off, special edition zine created for humans thinking about the impacts of AI on brands.

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Published

August 5, 2025

Contributed by

No items found.

Tagged with

Behaviour change

Brand & creative

Customer experience

Cultural insight

Summary

This is a one-off special edition zine created for humans thinking about brand.

ABOUT THE AUTHORs

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

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