In this webinar, TRA explores why behaviour change efforts often fail to stick, and how systems thinking tools can uncover the patterns, structures, and pressures driving human behaviour beneath the surface.

Watch the session to explore practical ways to diagnose problems, identify leverage points, and create more meaningful change across policy, CX, marketing, and beyond.

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ABOUT THE AUTHORs

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.

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Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.

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Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

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Alex is a dualist researcher experienced in brand and communications strategy. He has worked on some of the largest brands across Australia and New Zealand. Before research, Alex practised law. Alex credits his forensic and analytical mindset to this experience, which has enabled him to connect true consumer insight with commercial realities to inspire successful strategy.

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