Innovation, from ideas to launch
Innovation is a critical catalyst for growth, but failure rates are high. The impact of failure has significant short and long term impacts for organisations. TRA reframes the innovation mindset with a fresh perspective on business problems and solutions, leveraging a more holistic understanding of context and the human experience to deliver value and better peoples’ lives.
There's no point keeping our smarts locked away. Our content hub ‘Insights’ shares the ideas, frameworks and tools that we utilise in our work.