Innovation is a critical catalyst for growth, but failure rates are high. The impact of failure has significant short and long term impacts for organisations. TRA reframes the innovation mindset with a fresh perspective on business problems and solutions, leveraging a more holistic understanding of context and the human experience to deliver value and better peoples’ lives.
TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.
TRA recognises Māori as tangata whenua and tino rangitiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.