Watch on demand: Aussie Minds for Kiwi

Australia might be our closest neighbour. But how well do we really know Australian consumers?

For Kiwi businesses looking to grow across the Tasman, understanding what Australians value, trust and respond to can make all the difference. In this webinar, The Research Agency (TRA), the New Zealand Ministry of Foreign Affairs and Trade (MFAT), and New Zealand Trade and Enterprise (NZTE) unpack the six MindSets shaping Australian audiences – and what they mean for Kiwi Exporters.

Watch this session to uncover the differences between Australians and Kiwis, who your brand should target, and how to identify the people most likely to respond to your product or proposition.

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