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0.01–2.5 seconds to be exact.
But capturing attention isn't just about duration. It's about what happens in a (very) short space of time.
Our brains are wired to be selective. To constantly filter billions of signals and navigate cognitive load. It's what keeps us safe and out of trouble.
But all this processing? It comes at a mental cost.
Watch our webinar to hear what science teaches us about the secret to building brand impact, recall and mental availability.
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