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insights
TRA champions qualitative data collection that is pre-designed with rigour for how humans work. We apply creativity to relevant data in order to give you commercial outcomes that will increase your efficiency and clarity.
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INSIGHTS
There's no point keeping our smarts locked away. Our content hub ‘Insights’ shares the ideas, frameworks and tools that we utilise in our work.
Customer experience
Article
Australia
AUS
Australia
NZ
Australia
INT
Australia
AUS
Australia
NZ
The AI connection gap – is human empathy essential?
July 4, 2024
Cultural insight
Article
Australia
AUS
Australia
NZ
Australia
INT
Australia
AUS
Australia
NZ
How brands are responding to changes in drinking behaviour
June 24, 2024
Brand & creative
Article
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Cannes Lions and what marketers can learn from long-term brand platforms
June 24, 2024
Behaviour change
Article
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
INT
Trans Tasman
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Trans Tasman
NZ
Ripple effect: Connecting with the connected
June 19, 2024
Customer experience
Article
New Zealand
AUS
New Zealand
NZ
New Zealand
INT
New Zealand
AUS
New Zealand
NZ
Read minds: The next generation of brand tracking is here
June 18, 2024
Cultural insight
Article
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Podcast: In or out? How brands can look like insiders
June 10, 2024
Cultural insight
Audio
Trans Tasman
AUS
Trans Tasman
NZ
Trans Tasman
INT
Trans Tasman
AUS
Trans Tasman
NZ
Podcast: Human connection has changed, what does this mean for CX?
June 4, 2024
Cultural insight
Article
Australia
AUS
Australia
NZ
Australia
INT
Australia
AUS
Australia
NZ
Tortured poets and other stories: A masterclass in building authentic audience connection
May 31, 2024
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