Data and insights

Data and
insights

TRA champions qualitative data collection that is pre-designed with rigour for how humans work. We apply creativity to relevant data in order to give you commercial outcomes that will increase your efficiency and clarity.

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INSIGHTS

There's no point keeping our smarts locked away. Our content hub ‘Insights’ shares the ideas, frameworks and tools that we utilise in our work.

Brand & creative

New Zealand's Top 10 Favourite Ads of September 2023

September 25, 2023

Brand & creative

Australia's Top 10 Favourite Ads of August 2023

September 25, 2023

Behaviour change

Principles of human behaviour: Guide to behavioural economics and nudges

September 13, 2023

Cultural insight

Make the most of macro-moments

August 24, 2023

Brand & creative

Tina from Turners: A Marketing Masterclass

August 22, 2023

Cultural insight

Fair go culture: Why fairness is important for New Zealand brands

August 22, 2023

Brand & creative

Cannes Lions 2023: Main themes and TRA’s POV

Brand & creative

The power of belonging: Helping diverse migrants feel at home in Australia

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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangitiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.