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Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
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Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Read now →
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Connection
A major study exploring how people connect to brands
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Connection
A major study exploring how people connect to brands
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
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Kiwi Code #2: Earned Success
January 18, 2023
Kiwi Code #2: Earned Success
Kiwi Code #2: Earned Success
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Kiwi Code #3: Social Equivalence
January 18, 2023
Kiwi Code #3: Social Equivalence
Kiwi Code #3: Social Equivalence
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Kiwi Code #4: Outward World View
January 18, 2023
Kiwi Code #4: Outward World View
Kiwi Code #4: Outward World View
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Kiwi Code #5: Connection to Nature
January 18, 2023
Kiwi Code #5: Connection to Nature
Kiwi Code #5: Connection to Nature
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Kiwi Code #6: Humour
January 18, 2023
Kiwi Code #6: Humour
Kiwi Code #6: Humour
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Kiwi Code #1: Individuality
January 17, 2023
Kiwi Code #1: Individuality
Kiwi Code #1: Individuality
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The art of telling one story well
January 11, 2023
The art of telling one story well
The art of telling one story well
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Must-haves for human-centric CX
December 15, 2022
Must-haves for human-centric CX
Must-haves for human-centric CX
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