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Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.
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Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Read now →
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Connection
A major study exploring how people connect to brands
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Connection
A major study exploring how people connect to brands
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Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Read now →
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Delivering customer experience
July 18, 2018
Delivering customer experience
Delivering customer experience
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Using emotion to build effective comms
July 16, 2018
Using emotion to build effective comms
Using emotion to build effective comms
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Understanding behaviour with data analytics
July 16, 2018
Understanding behaviour with data analytics
Understanding behaviour with data analytics
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We still need big ideas in the age of personalisation
July 16, 2018
We still need big ideas in the age of personalisation
We still need big ideas in the age of personalisation
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Why memories matter more than experiences
May 17, 2018
Why memories matter more than experiences
Why memories matter more than experiences
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The lying game
May 17, 2018
The lying game
The lying game
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You're not crazy: Coke does taste better in a glass bottle
May 15, 2018
You're not crazy: Coke does taste better in a glass bottle
You're not crazy: Coke does taste better in a glass bottle
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NZ Post on a customer centricity journey
May 14, 2018
NZ Post on a customer centricity journey
NZ Post on a customer centricity journey
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