Our brains are wired to be selective. To constantly filter billions of signals and navigate cognitive load. It's what keeps us safe and out of trouble.

But all this processing? It comes at a mental cost. Join our upcoming webinar to hear what science teaches us about the secret to building brand impact, recall and mental availability.

Colleen Ryan will unpack the 6 types of stimuli that drive attention, including:

• Basics of the brain – our attention spans have changed, but our wiring hasn't

• The implications are of paying attention

• What causes us to pay attention

• The value of unconscious processing

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ABOUT THE SPEAKERS

Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.