We are an insight agency in Australia, New Zealand and around the world. Our purpose is to use insights to solve problems and improve people’s lives.
Insight at TRA is not any one thing. It’s informed by the passions and skills of our team and our dedication to the art of knowing people. We bring diverse approaches, a deep understanding of human behaviour and a unique combination of skills to every challenge. Fundamentally, we want to empower organisations to put people at the heart of everything they do.
Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. Our approaches are diverse, but fundamentally we understand.
Creative development & monitoring
TRA’s approach respects that brands are powerful and that they influence decisions. They belong as much to the customer as they do to the brand custodian. Our winning strategies will ensure that they stay an enduring and valuable asset to you.
Behaviour change
TRA works to provide you with the context needed to understand human behaviour. The social influences on a herding species like ours are numerous, and detecting the cultural pulls and pushes can be tricky. It’s complex, but so are the problems that understanding human behaviour can help to solve.
Cultural foresight
At TRA, we incorporate a deep understanding of wider cultural context and its impact on customers, employees, and markets when working with clients. Cultural analysis and cultural foresight are crucial tools for organisations looking to gain the foresight necessary to stay relevant and succeed.
Data and insights
TRA champions qualitative data collection that is pre-designed with rigour for how humans work. We apply creativity to relevant data in order to give you commercial outcomes that will increase your efficiency and clarity.
Brand tracking
Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. Our approaches are diverse, but fundamentally we understand.
Brand tracking
Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. Our approaches are diverse, but fundamentally we understand.
Brand tracking
Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. Our approaches are diverse, but fundamentally we understand.
We are a team of curious minds, united by a passion for people and problem-solving.
We are researchers, data scientists, cultural strategists, marketers, innovation specialists, behavioural scientists, pragmatists, planners and creatives. Above all else - we are people.
A marketer's guide to knowing people better. Receive a monthly round-up of reads informed by the science of human understanding.
Brand tracking
Insight at TRA is not any one thing, and it’s informed by the passion and skills of our team as much as any organisational process. Our approaches are diverse, but fundamentally we understand.
TRA’s approach respects that brands are powerful and that they influence decisions. They belong as much to the customer as they do to the brand custodian. Our winning strategies will ensure that they stay an enduring and valuable asset to you.
TRA works to provide you with the context needed to understand human behaviour. The social influences on a herding species like ours are numerous, and detecting the cultural pulls and pushes can be tricky. It’s complex, but so are the problems that understanding human behaviour can help to solve.
At TRA, we incorporate a deep understanding of wider cultural context and its impact on customers, employees, and markets when working with clients. Cultural analysis and cultural foresight are crucial tools for organisations looking to gain the foresight necessary to stay relevant and succeed.
TRA champions qualitative data collection that is pre-designed with rigour for how humans work. We apply creativity to relevant data in order to give you commercial outcomes that will increase your efficiency and clarity.
Innovation is a critical catalyst for growth, but failure rates are high. The impact of failure has significant short and long term impacts for organisations. TRA reframes the innovation mindset with a fresh perspective on business problems and solutions, leveraging a more holistic understanding of context and the human experience to deliver value and better peoples’ lives.
TRA believes that a holistic customer experience goes beyond good service and problem resolution. We help you navigate your place in their wider journey, meeting higher-order needs as well as the basics. Emotional rewards top getting hygiene factors right. It's their journey, not your touchpoint map.