← Return to Events

Event type

Workshop

When

June 18, 2025

8:00am - 10:00am

Where

The Commons, Level 4, 54 Wellington Street, Collingwood 3066

The Commons, Level 4, 54 Wellington Street, Collingwood 3066

Key speakers

Ticket price

free

Sign Up Register your interest

Are we nearly there yet? Melbourne

Event type

Workshop

When

June 18, 2025

8:00am - 10:00am

Where

The Commons, Level 4, 54 Wellington Street, Collingwood 3066

The Commons, Level 4, 54 Wellington Street, Collingwood 3066

Key speakers

Ticket price

free

RSVP Register your interest

Progress is messy and success is subjective, but it matters.

People are drawn to brands that signal momentum, that are on the way up.

But signalling progress isn’t as simple as projecting growth, it’s a lot more complex than that. So, what should brands be doing?

Introducing 'Are we nearly there yet?' – our latest study exploring perceptions of progress and success in 2025.

In this workshop, we'll look deeper into the research findings to explore what role your brand could play in the messy world of progress and success.

Register your interest below.

‍

SIGN UP

REGISTER YOUR INTEREST

ABOUT THE SPEAKERS

Mark Hobart, Managing Partner, TRA Melbourne, has over 20 years senior insights, brand and innovation experience. He has worked with some of the world’s most recognisable technology, services and FMCG brands including Vodafone, Mastercard, Mars, L’Oreal, Shell, KraftHeinz, Fonterra, Skype, Orange, Samsung, Coca-Cola, and Kimberly-Clark.

Laura Mulcahy is a cultural foresight researcher and strategist. Prior to TRA Mulcahy spent nearly a decade at Nike, USA. Most recently part of their Global Insights team where she spearheaded research projects across the US, Europe, and Asia, influencing Nike's design, brand, and business strategies. Prior to that role, she excelled in Nike's Trend Forecasting team, identifying global lifestyle shifts shaping sport, fashion and culture.

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.