The Research Agency

In this competitive climate, can you afford to ignore those who are set against you or is it worth trying to shift their perspective? TRA is hosting an event called Changing Minds to share how brands or organisations can help shift the perspectives of those who are set against them.

Changing Minds will take you through different behaviour change principles and explore targeted behaviour change strategies based on the reasons that people may be set against you in the first place.

All attendees of the event will walk away with practical tools and methods for gaining foresight, real-world examples of how organisations have successfully used this approach, and their own ‘cultural compass’ worksheet.

This event is sold out. If you'd like to go onto the waitlist, please complete the form.

ABOUT THE SPEAKERS

Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.