The Research Agency

TRA carried out quantitative and qualitative research with 2000 people across New Zealand and Australia to find out.

The research confirmed that we are in a new age of connection. Human connection has evolved. We have developed a new set of skills to connect with people with the same interests and world views as us.

Traditional marketing however, grew a different skill set for making connections – and it shows. Brands are connecting to some people, but there’s scope to deepen connection. Shared interests, rather than demographics, play an important part.

Join us for a breakfast workshop led by TRA's Laura Mulcahy and Mark Hobart. Hear key findings from our in-depth study, then dive into a practical, four step framework to build stronger connection with your audience.

To register your interest in attending, complete the form below.

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ABOUT THE SPEAKERS

Mark Hobart, Managing Partner, TRA Melbourne, has over 20 years senior insights, brand and innovation experience. He has worked with some of the world’s most recognisable technology, services and FMCG brands including Vodafone, Mastercard, Mars, L’Oreal, Shell, KraftHeinz, Fonterra, Skype, Orange, Samsung, Coca-Cola, and Kimberly-Clark.

Laura Mulcahy is a cultural foresight researcher and strategist. Prior to TRA Mulcahy spent nearly a decade at Nike, USA. Most recently part of their Global Insights team where she spearheaded research projects across the US, Europe, and Asia, influencing Nike's design, brand, and business strategies. Prior to that role, she excelled in Nike's Trend Forecasting team, identifying global lifestyle shifts shaping sport, fashion and culture.