Emotions happen fast and, for the most part, unconsciously. Before we even think. They’re the reason we feel strongly about some brands – and less so about others.

In the last decade, what we know about emotion has changed. 

We no longer believe that everyone, everywhere, all over the world, experiences emotions in the same way. 

Traditional beliefs have been challenged. Established theories upturned. So, what does this mean for marketing? 

Join us for an interactive webinar to get to grips with the complexity of our emotional responses to the world.

You'll hear from author, Colleen Ryan, and a panel of TRA brains as they unpack Chapter 1 of the TRA Manifesto Volume 2 – Feel.

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ABOUT THE SPEAKERS

Alex is a dualist researcher and experienced in brand and communications strategy. He has worked on some of the largest brands across Australia and New Zealand. Before research, Alex practised law. Alex credits his forensic and analytical mindset to this experience, which has enabled him to connect true consumer insight with commercial realities to inspire successful strategy.

Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.