From private sector to public sector: using choice models to shape better policy

This complimentary webinar is part of the Market and Social Research Webinars series for Queensland Government Suppliers.

Choice models are a tool to help understand human decision making by mapping the trade-offs people make when deciding between options.

Rather than assuming choices are fixed, it recognises that individuals weigh up benefits and costs. They’re very commonly used in the private sector to help determine different elements of a product or service such as convenience vs. effort, safety vs. speed, or price vs. quality. Insights agency TRA has been using choice models in the public sector setting to uncover preferred policy settings.

In this webinar, Behavioural Insights Director Lindsey Horne and Business Director Ngaia Calder will share case studies on how choice models can be used for determining the preferred elements of a policy and service interventions that are grounded in the trade offs in human decision making.