Loyal customers, where brand and behaviour come together.

People join. People stay. People ghost.

Loyalty is often treated like a membership programme – but in reality, it’s a pattern of behaviour that builds quietly over time.

Discounts, points and perks are easy to copy. Becoming a sticky brand is not.  

To understand what creates loyal customers, we need to look past what people say and pay attention to what they do to build a sticky brand experience.

On the morning, we’ll cover:

• How loyalty forms as sticky behaviour, not vague sentiment
• Why incentives often fail to create stickiness
• The forces behind retention, repeat choice and staying put

‍Register below