Name: Rituals, the workshop Wellington
Start: 2026-04-28T04:14:27.295Z
End: 2026-04-28T04:14:27.295Z
Location: PREFAB Hall, 14 Jessie Street, Te Aro

Event type

Workshop

When

June 10, 2026

7:30am - 9:30am

Where

PREFAB Hall, 14 Jessie Street, Te Aro

→

PREFAB Hall, 14 Jessie Street, Te Aro

Key speakers

Ticket price

Free

RSVP Register your interest

What do MECCA Beauty Loop, Spotify Wrapped and the Tim Tam Slam have in common?

Rituals.

In a world defined by speed and distraction, rituals anchor us. They create rhythm, meaning, and a sense of control.

From morning coffee to skincare routines, sausage sizzles to run clubs, rituals are a powerful blueprint for building lasting connection.

Yet, most brands overlook them. Or worse, they interrupt them.

Introducing ‘Rituals: Owned by people, earned by brands’ – our latest major study.

Join our workshop and learn:

The difference between rituals, habits and routines – and why it matters

Why rituals are one of the most powerful drivers of brand behaviour

A practical framework to identify and design ritual opportunities

How to support rituals in a way that’s additive, not intrusive

Spots are limited - reserve yours below.

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ABOUT THE SPEAKERS

Shaun Fitzgibbon, Managing Partner, TRA New Zealand is passionate about helping organisations achieve dramatic and lasting improvements in performance through understanding people. Shaun has worked with companies around the world and across industries drawing on his skill set in marketing, business strategy, and data analytics with a common goal of using human insight to solve complex business problems.

Sophia Blair is a Qualitative Practice Director who helps organisations understand people with more accuracy and confidence. She brings a disciplined, culturally informed approach to insight – translating human behaviour into clear commercial direction.

With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.