SOLO

One in three are Solo. Why are we still designing for two?

The hotel room for two. The household streaming plan. The couple in the home loan ad.

One in three people across Australia and Aotearoa New Zealand are not currently in a relationship. Yet so much of the world is still designed around couples and nuclear families. People are getting married later, and more are actively choosing to remain single. But brands haven’t necessarily caught up, leaving a growing audience feeling underserved and overlooked.

Our latest major study, Solo, explores what life looks like for Solos today, the tensions they face and the opportunities for brands to better understand and meet their needs.

Join us for our final event of the year, where we’ll unpack the findings and what they mean for brands, all over cocktails and canapés.

On the night, we’ll share:

• Who Solos really are and what the research reveals beyond relationship status.
• The tensions and trade-offs of living Solo, from the freedom of independence to the cost of navigating a world built for two.
• The opportunity for brands to rethink products, pricing and experiences to better meet the needs of Solo customers.

Connect with fellow marketers, innovators and researchers as we wrap up the year with the latest insights and a chance to celebrate together.

Seats are limited.