TRA offers a range of tracking programs from self-service digital tools through to full-service strategic consultancy, so we can scale to meet your business needs. When comparing self-service tracking products out in the market with TRA, there are a few important distinctions.
We do not syndicate with other brands or industries. TRA brand tracking programs give you complete control of your own data and data collection because you own your survey outright. While we do follow TRA best practice when designing surveys, questionnaires are not restricted to a fixed number of standardised questions and there are no limits to the number of brands, categories, countries or associations you can include.
The deeper difference is the human layer, which sits alongside the technology. TRA supports all our clients with access to experienced consultants who can tell you what your data means and what to do about it. And while not every organisation needs strategic consultancy, our clients tell us that just knowing consultants are available to answer questions or provide support when needed, is a source of comfort.