TRA brand tracking programs start from $29,000 per year and are custom designed – the final investment depends on scope, the number of markets, the sample, the modules you run and the level of consultancy you want embedded. There's no fixed price because there's no fixed program; each one is built around what it needs to do.
We start with a conversation. What the program needs to measure, which decisions it needs to support, and how many markets and stakeholders it serves all shape the design – and the design shapes the cost.