Transitioning to TRA follows an established methodology built as much around your internal change management as the research setup. Depending on the complexity of your program and your existing measurement system, at its most comprehensive it would look like: Immersion → Co-design → Pilot & Parallel Run → Review, Assess, Refine → Global Setup → Launch & Onboard → Deliver. TRA absorbs the setup costs, so the switch doesn't open with a bill.

The reason the process is staged this way is that the hard part of a transition usually isn't technical. It's organisational – getting stakeholders comfortable, managing expectations, and bringing people across to a new framework without losing confidence in the data along the way. The parallel-run stage exists precisely so nothing goes dark while the new program establishes itself.

So the process explicitly includes the work around the work: stakeholder onboarding, expectation management, framework education and dashboard training. A transition isn't just a research project changing hands; it's a team changing how it sees its brand, and that's planned for.