The TRA brand tracking dashboard gives your team always-on, interactive access to your data, without having to wait for the next reporting cycle. It is configured around what matters to your business, bringing your core tracking measures, competitor performance and bespoke metrics together in one place, with audience filters covering demographics and your own custom segments.
The dashboard makes it easier for people across your organisation to monitor performance and answer questions as they arise. Built-in significance testing helps distinguish meaningful changes from normal variation, while simple competitor comparisons and relevant TRA norms provide context for your results. This frees up TRA’s consulting team to focus on the deeper strategic questions that benefit from human insight and interpretation.
The dashboard includes charts and tables covering KPIs and other key measures, with options to download data and copy charts and summaries directly into reports and presentations.