Beyond the four core MindSets, Aussie Minds explores how different Australians feel, think, choose and respond across everyday life and brand contexts. 

The study includes questions on emotional state, quality of life, trust in institutions, media habits, sources of influence, technology and AI, product and service discovery, brand relationships, and how people feel about brands taking a stance on national issues. 

This gives brands a richer view of each MindSet: not just who they are, but how they feel, what they trust, where they are influenced, and what kind of brand role is most likely to resonate. 

For more detail on how to apply the framework, download the Aussie Minds guide. 

To find out what Aussie Minds could reveal for your brand, get in touch with our team.