Arti is TRA’s generative AI brand tracking assistant, built directly into the dashboard. You can ask Arti your own questions or use the suggested prompts, and get the answer back as text, a table or a chart – on demand.

Arti goes beyond simply finding data. It can do the heavy lifting for you, helping you see further with your data. You can quickly understand significant changes across all your metrics over a given time period, or drill into what might be driving a shift by exploring changes at an audience level or comparing performance against competitors. Drawing on significance testing, brand marketing theory and TRA’s proprietary frameworks, Arti helps identify meaningful changes and put different measures into context.

Arti helps you get to the insight faster; it doesn’t replace the consultancy layer. TRA’s consultants bring the deeper business, category and historical context needed to explain why something is happening, what it means and what to do next.