TRA Tracking logo

Will we lose our historical data or trend lines if we switch?

No – historical continuity is the most common transition concern, and it's addressable. The most direct option is a parallel run: TRA tracks alongside your existing provider for a period, so you build a new trend line before the old one ends and never lose visibility in between.

For teams that want continuity in the data itself, TRA can back-calibrate – ingesting historical priors into the platform so your new program doesn't start from a blank page. And because TRA's surveying is always-on, a new baseline establishes quickly; the new trend line becomes readable in a fraction of the time an episodic program would take.

There's also the question of whether a new framework's scores can be trusted against what you had. TRA has run correlation analysis demonstrating alignment between its scores and clients' existing global programs – and on the strength of that, clients have reported TRA scores into global scorecards. Continuity isn't only about keeping the old line; it's about trusting the new one.

Get in touch

We recognise this is an important decision for you – we admire your vision and ambition. Get in touch to learn how we can contribute to your ongoing success, delivering world class measurement and direction fit for your future business needs.