Andrew Lewis

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Andrew Lewis

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Play: Engaging the disengaged, tackling the taboo

Play: Engaging the disengaged, tackling the taboo

Play: Too soon to be joyful?

Play: Too soon to be joyful?

Connection: In or out? How brands can look like insiders

Connection: In or out? How brands can look like insiders

Connection: Human connection has changed, what does this mean for CX?

Connection: Human connection has changed, what does this mean for CX?

Connection: Brands want to connect with people. But do they know how?

Connection: Brands want to connect with people. But do they know how?

We still need big ideas in the age of personalisation

We still need big ideas in the age of personalisation

Why memories matter more than experiences

Why memories matter more than experiences

The lying game

The lying game