Tessa Tripp

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.

Tessa Tripp

Shares their latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

Brand Edge: What makes it different from other brand equity models?

Brand Edge: What makes it different from other brand equity models?

Answer Engine Optimisation (AEO): A discipline that won't sit still

Answer Engine Optimisation (AEO): A discipline that won't sit still

The human experience of measuring brand

The human experience of measuring brand