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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
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Out of Reach
An exploration in to how the access economy is changing our relationship with the things we own.
Coming soon

Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

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Featured
Coming soon
Kiwi Codes
We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?
Coming soon

Kiwi Codes

We’ve studied how the Kiwi Codes have shifted over time to answer the question: what does it mean to be a Kiwi today?

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Featured
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Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
Coming soon

Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured
Coming soon
Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
Coming soon

Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

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Featured
Coming soon
Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
Coming soon

Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

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Featured
Coming soon
Connection
A major study exploring how people connect to brands
Coming soon

Connection

A major study exploring how people connect to brands

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Behaviour change
Article

Unboring: The case for playful behaviour change

November 7, 2024

Unboring: The case for playful behaviour change

Unboring: The case for playful behaviour change
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Brand
Article

In response to anti-ageing: A new trend impacting health and wellness marketing

October 20, 2024

In response to anti-ageing: A new trend impacting health and wellness marketing

In response to anti-ageing: A new trend impacting health and wellness marketing
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Customer experience
Article

Podcast: Liberate audiences from the mundane

October 16, 2024

Podcast: Liberate audiences from the mundane

Podcast: Liberate audiences from the mundane
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Culture
Article

Don't chase trends – go long

October 15, 2024

Don't chase trends – go long

Don't chase trends – go long
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Culture
Article

Girl culture doesn't have an age

October 15, 2024

Girl culture doesn't have an age

Girl culture doesn't have an age
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Brand
Article

Brand metaphors are powerful, marketers need to treat them as such

October 15, 2024

Brand metaphors are powerful, marketers need to treat them as such

Brand metaphors are powerful, marketers need to treat them as such
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Behaviour change
Article

Podcast: Engaging the disengaged, tackling the taboo

October 7, 2024

Podcast: Engaging the disengaged, tackling the taboo

Podcast: Engaging the disengaged, tackling the taboo
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Innovation
Article

Podcast: Too soon to be joyful?

September 26, 2024

Podcast: Too soon to be joyful?

Podcast: Too soon to be joyful?
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