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INSIgHTS

Latest thinking from across the world of insights informed by behaviour change, brand, culture, customer experience, innovation and comms.

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Featured
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Favourite Ads
Australia and New Zealand's Top 10 Favourite Ads June 2025
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Favourite Ads

Australia and New Zealand's Top 10 Favourite Ads June 2025

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Out of Reach
An exploration in to how the access economy is changing our relationship with the things we own.
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Out of Reach

An exploration in to how the access economy is changing our relationship with the things we own.

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Are we nearly there yet?
Progress is messy and success is subjective, but it matters – and over 2000 people told us why.
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Are we nearly there yet?

Progress is messy and success is subjective, but it matters – and over 2000 people told us why.

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Featured
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Manifesto Volume 2
This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.
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Manifesto Volume 2

This is the second volume of TRA's Manifesto. It deals with how humans feel, think, and do.

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Play
Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.
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Play

Introducing TRA 'Play' – a major study exploring what playfulness and humour mean to people and brands in 2024.

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Connection
A major study exploring how people connect to brands
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Connection

A major study exploring how people connect to brands

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Culture
Article

Girl culture doesn't have an age

October 15, 2024

Girl culture doesn't have an age

Girl culture doesn't have an age
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Brand
Article

Brand metaphors are powerful, marketers need to treat them as such

October 15, 2024

Brand metaphors are powerful, marketers need to treat them as such

Brand metaphors are powerful, marketers need to treat them as such
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Behaviour change
Podcast

Podcast: Engaging the disengaged, tackling the taboo

October 7, 2024

Podcast: Engaging the disengaged, tackling the taboo

Podcast: Engaging the disengaged, tackling the taboo
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Innovation
Podcast

Podcast: Too soon to be joyful?

September 26, 2024

Podcast: Too soon to be joyful?

Podcast: Too soon to be joyful?
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Brand
Resource

Labels are limited: A better approach to knowing people

September 6, 2024

WEBINAR

Labels are limited: A better approach to knowing people

Labels are limited: A better approach to knowing people
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Behaviour change
Article

One-time actions to regular routines: A guide to strengthening habits

August 13, 2024

One-time actions to regular routines: A guide to strengthening habits

One-time actions to regular routines: A guide to strengthening habits
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Behaviour change
Article

Hooked from the start: A guide to starting new habits

August 13, 2024

Hooked from the start: A guide to starting new habits

Hooked from the start: A guide to starting new habits
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Australia
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Australia
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Customer experience
Article

Bridgerton and binge culture: Why brands should make us wait

August 6, 2024

Bridgerton and binge culture: Why brands should make us wait

Bridgerton and binge culture: Why brands should make us wait
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