TRA is one of nine organisations across the globe have been recognised by Dynata for improving the survey experience for respondents.
Dynata, the world’s largest first-party data company for insights, activation and measurement, today announced the winners of the 2023 RISE Awards, which recognize outstanding achievements in enhancing the individual survey experience and increasing survey data quality. RISE — Recognising Innovation in Survey Engagement — is a testament to Dynata’s long-term commitment to implementing best practices in survey design that benefit the entire research ecosystem.
Officially unveiled Sept. 11 at the global ESOMAR Congress in Amsterdam, the Netherlands, the RISE Awards pay tribute to Dynata’s clients that have consistently demonstrated the highest levels of survey engagement across all their projects over a 12-month period ending in June. These awards extend recognition in three regions — the Americas, EMEA (Europe, the Middle East, and Africa), and APAC (Asia-Pacific) — and across three verticals: market research agencies, corporate organizations, and consulting and investment firms.
“At Dynata, we’re dedicated to continually improving the survey experience for respondents, driving higher engagement and delivering high-quality data to our clients,” said Nancy Brigham, VP of Research Science at Dynata and co-presenter of the awards at the ESOMAR Congress. “The RISE Awards reflect our collective commitment to setting industry standards through best survey and study design practices. These benefit the entire market research community, highlighting the importance of high-quality data in our achievements.”
Dynata’s RISE scores are calculated across three areas of respondent impact that benefit the overall surveying ecosystem: efficiency, engagement, and trust. These scores are derived from the analysis of eight essential variables — measured at the individual survey level — that are important and impactful to respondent engagement. These metrics — which include conversion rate, abandon rate, survey length and others — change and are improved upon over time.
The 2023 Dynata RISE Award Winners
Additionally, to acknowledge the RISE Award winners’ impact on the sustainability of the market research ecosystem, Dynata will plant 100 trees on behalf of each deserving winner, through its partnership with Ecosia.