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Rituals

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Click to clear the clutter End-of-day shutdown Morning scroll Family dinner Watch the game School drop-off Sunday reset Coffee break

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Watch the game
End-of-day shutdown
Family dinner
School drop-off
Coffee break
Sunday reset
Morning scroll
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Subscribe to TRA's monthly newsletter, FRAME. You'll be the first to read Rituals, a major study exploring what rituals mean to people, and how brands earn a role within them in 2026.
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TRA acknowledges the Traditional Custodians of the lands on which we work throughout Australia and pay our respect to Elders past and present. TRA is located on the unceded territory of the Wurundjeri people of the Kulin nation (Melbourne) and Gadigal people of the Eora Nation (Sydney) who are the Traditional Owners of the lands where each TRA office is located.

TRA recognises Māori as tangata whenua and tino rangatiratanga of Aotearoa/New Zealand and we endeavour to apply the guiding principles of Te Tiriti throughout our work and research practices.