Name: Aussie Minds, Sydney
Start: 2026-08-05T21:12:39.864Z
End: 2026-08-05T21:12:39.864Z
Location: Razz Room, 18-20 York St, Sydney NSW 2000, Australia

Event type

Presentation, cocktails and canapes

When

September 10, 2026

Arrival: 4:30pm, Presentation: 5:30pm, Formalities conclude: 6:00pm, Networking until: 7:30pm

Where

Razz Room, 18-20 York St, Sydney NSW 2000, Australia

→

Razz Room, 18-20 York St, Sydney NSW 2000, Australia

Key speakers

Ticket price

Free

RSVP Register your interest

Marketers, meet MindSets.

The six MindSets shaping what different Australians value, trust and respond to.

Built on research with more than 2,000 Australians (and counting), Aussie Minds offers a more human, commercially useful way to understand Australians.

Join us for cocktails, canapés and key takeaways as we unpack how you can use Aussie Minds to target more effectively, create messaging that resonates, build stronger customer experiences and identify new opportunities for growth.

We’ll unpack:

Why demographics alone are no longer enough to understand audiences.
How different MindSets bring different expectations to brands, communications, innovation and customer experience.
What this means for marketers seeking to build relevance and drive growth.

Mix and mingle with fellow marketers and insights professionals from across Sydney

Places are limited. Reserve your spot below.

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ABOUT THE SPEAKERS

Terri Hall is an insights leader passionate about putting people at the heart of decision making, driving better experiences and commercial success. She believes in using multi-disciplinary approaches to uncover deep, inspiring insights that foster transformative change.

Ngaia Calder, Business Director at TRA Sydney, understands people. With a passion for uncovering what drives our choices – from what we buy to what we love (and what we avoid) – Ngaia brings a thoughtful approach to brand strategy. Connecting with people in their homes, online, and in everyday spaces, she helps teams understand their customers – bridging the gap between brands and the real lives they touch.

Charlie is a qualitative strategist with over a decade of international experience across London, Amsterdam and Melbourne, partnering with brands to decode culture, emerging behaviours and the forces shaping what’s next. Charlie specialises in translating complex, nuanced insight into strategic direction, with a particular interest in the cultural tensions and human motivations that shape how people behave, connect and choose.