Connection Workshop Sydney

Brands need to connect with people. But do they know how?

TRA carried out quantitative and qualitative research with 2000 people across New Zealand and Australia to find out.

The research confirmed that we are in a new age of connection. Human connection has evolved. We have developed a new set of skills to connect with people with the same interests and world views as us.  

Traditional marketing however, grew a different skill set for making connections – and it shows.

Brands are connecting to some people, but there’s scope to deepen connection.  

Shared interests, rather than demographics, play an important part.  

Join us for a breakfast workshop led by TRA's Terri Hall and Laura Mulcahy. Hear key findings from our in-depth study, then dive into a practical, four step framework to build stronger connection with your audience.

To register your interest in attending, complete the form below.