Rituals, the workshop Melbourne

What do MECCA Beauty Loop, Spotify Wrapped and the Tim Tam Slam have in common? ‍

Rituals.

In a world defined by speed and distraction, rituals anchor us. They create rythm, meaning and a sense of control. From morning coffee to skincare routines, sausage sizzles to run clubs, rituals are a powerful blueprint for building lasting connection.

Yet, most brands overlook them. Or worse, they interrupt them.

Introducing ‘Rituals: Owned by people, earned by brands’ – our latest major study.

Join our workshop and learn:

• The difference between rituals, habits and routines – and why it matters
• Why rituals are one of the most powerful drivers of brand behaviour
• A practical framework to identify and design ritual opportunities
• How to support rituals in a way that’s additive, not intrusive  

Spots are limited - reserve yours below.