From peers and creators to communities, algorithms and AI, more voices are shaping what people believe – and who they believe. For brands, that means trust is harder to earn, easier to challenge and constantly evolving.

So, what does it take to earn trust today? And how can brands measure it and know if they’re getting it right?

Join TRA’s webinar to explore The Trust Stack: a diagnostic framework that reveals the signals and actions that build trust – and those that break it.

You’ll learn:

What the latest research reveals about trust in Australia and New Zealand.
How to measure trust, identify opportunities and turn research into practical strategies.
How Australian and New Zealand brands are putting trust insights into action, through real-world case studies.

Through a presentation, panel discussion and audience Q&A, you’ll gain a deeper understanding of what shapes trust today and practical ways to strengthen your brand’s credibility in a changing world.

Register now.

ABOUT THE SPEAKERS

Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.

Sophia Blair is a Qualitative Practice Director who helps organisations understand people with more accuracy and confidence. She brings a disciplined, culturally informed approach to insight – translating human behaviour into clear commercial direction.

Andrew is passionate about data. Highly skilled in all facets of Quantitative research, advanced analytics, market sizing and financial analysis. Extensive experience in Financial Services, FMCG, Utilities, Telecommunications, Social research and Government projects. Andrew is exceptional in providing clients with the confidence to act based on a sound understanding of the opportunities and issues they face, including the financial implications.

Cam Dove brings eight years of experience in brand strategy and research, working with global brands including Heineken and Google across Sydney and London. Most recently, he led Heineken’s global positioning alignment, collaborating with client and agency stakeholders across Europe to ensure brand consistency across markets. Specialising in quantitative research and bespoke methodologies, Cam turns consumer insights into strategic action.