Why your behaviour change strategy isn't working (And what to do about it)
Most behaviour change efforts focus on what people do. Few address why the same behaviours keep happening. That’s where efforts fall short.
This webinar looks beyond individual behaviour to the invisible structures quietly shaping outcomes – what’s happening behind the scenes.
Join Lindsey Horne, Director of Behaviour Change, to explore:
A new way to diagnose problems
Where to find leverage points for meaningful change
How to apply systems thinking in practice
Followed by a panel discussion and live Q&A with TRA Partner Colleen Ryan, and Business Director Alex Forrester, who will bring the theory to life through real-world case studies and practical application.
Walk away with a clearer lens and a practical way to apply systems thinking to your current behaviour change challenge – whether in culture, consumer behaviour, or public policy.
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ABOUT THE SPEAKERS
Karin Glucina
Managing Partner, TRA New Zealand
Karin has over 25 years of experience solving problems for businesses. She has a background in innovation, research, and change management. Her skills have been honed at prestigious communications agencies as well as companies like Lion and Nestle where she has held senior roles in strategy, innovation and planning.
Lindsey Horne
Behavioural Insights Director
With a background in neuroscience and applied behavioural science, Lindsey works across behaviour change projects with social and government clients. Her approach to behaviour change is holistic, from broader cultural and social change through to behavioural economics and nudges.
Colleen Ryan
Partner at TRA
Colleen Ryan, Partner at TRA, has a curious and strategic mindset fuelled by 40 years of experience in business across Europe, North America and APAC countries. With a fascination and deep understanding of what it is to be human, specifically applying principles from cultural sociology, social psychology, behavioural science and cultural analysis, she brings breakthrough insights to brand strategy, creative development and customer centricity.
Alex Forrester
Business Director
Alex is a dualist researcher experienced in brand and communications strategy. He has worked on some of the largest brands across Australia and New Zealand. Before research, Alex practised law. Alex credits his forensic and analytical mindset to this experience, which has enabled him to connect true consumer insight with commercial realities to inspire successful strategy.
