Yes – TRA offers three tracking programs designed for different needs and organisational contexts.
TRA Tracking is the core offering: full-service, continuous tracking with embedded strategic consultancy. This is designed for large, multi-national or global enterprise businesses who want a long-term strategic partner. This is the program built for brands where tracking informs significant investment decisions.
Tracking Essentials is a technology-led program: continuous tracking, always-on access to the dashboard and Arti, built to scale through its modular design. It suits medium-large businesses, high-growth startups, or as an add-on for additional brands or markets within an existing TRA Tracking program.
Tracking Dips is point-in-time tracking for brands in slow-moving categories, or those needing strategic insight at specific moments rather than continuously. Some brands also use it to smooth the transition from a dip-based program to TRA’s continuous tracking.