TRA brand tracking programs have been designed to scale with your business. TRA Tracking, our core program, is best suited to large, multinational or global enterprise businesses with marketing and insights teams based in Australia or New Zealand – brands where tracking data informs significant investment decisions. Tracking Essentials suits medium-large businesses and high-growth startups; Tracking Dips suits brands operating in slow-moving categories. Both can also be added to an existing TRA Tracking program for additional brands or markets.
The defining trait of a good fit isn't size, it's intent. Most teams that come to TRA are already measuring their brand but want more from the program. TRA brand tracking is built for teams that want strategic direction from their data, not just reporting – brands operating in complex categories or multiple markets, high-growth start-ups, specialist B2B brands, or teams who need more than a dashboard or a static report can give them.